MARC GENEROSO
Strategic Copywriter
Dynamic Communications Specialist Results-Driven Project Manager
Versatile Creative
Converting effective messaging into meaningful results
I see you. You are a busy professional running on passion and sweaty equity so your business can thrive. Copywriting and promotion are important, but not always top priority. That’s where I come in.
Welcome to Generoso Writing & Copy – writing that works for you. Whether you are aiming to increase conversions, improve your SEO and engagement, or flex your expertise and authority, my writing services integrate research, metrics, and intention to deliver the results you need.
I encourage you to take a tour of the site and get a feel for what I do. The right writer can make all the difference.
SERVICES
COPYWRITING
Writing that motivates a transaction takes time, intention, trial and error. From website copy, email marketing, and other platforms you value, I will present you in your best light through persuasive word design.
CONTENT WRITING
Not all writing is aimed to sell. Let me channel your expertise and authority through engaging blogs, articles, and product descriptions to educate, inform, and inspire your audience.
TECHNICAL WRITING
Translating complex concepts, products, or processes in a digestible way is the key to building trust, credibility, and understanding of your products or services with your valued audience.
SCRIPT WRITING
As a storyteller at heart, I will make sure to call upon my extensive film background to craft compelling narratives that resonate with your audience. From concept to execution, your ideas will come to life with my creative storytelling.
GRANT WRITING
A successful grant application with a strong project description, budget justification, and clear understanding of grant objectives while captivating the reader is a complicated juggling act that I am keen to take on.
CUSTOM WRITING
Thinking of a writing project that doesn’t quite fall into any of these categories? No problem! I’m a highly adaptable creative who welcomes a challenge. The first step is reaching out and starting a conversation. Let’s explore your project details to see if I’m the right writer for the job.
“Writing is a journey. It starts with understanding your goals and ends with how they relate to your audience’s needs. The right messaging is the path that bridges the two. It’s all about respecting that journey and making a meaningful connection.”
KEY QUALITIES
1. Creativity
Writing is a creative endeavour but it’s not just ideation, imagination, or decision making. My brand involves resourcefulness, adaptability, and a solution-focused attitude to create messages that align with your objectives.
2. Project Management
With over two decade’s worth of creative-based experience, I have the skills, organization, and temperament to lead any project from start to finish.
3. Results-Driven
The only way to know if the writing works is if there are measures in place to track its engagement with your audience. Your project will have the data you need to evaluate its effectiveness.
4. Empathy
Understanding your audience’s needs, desires, and pain points is my recipe for creating compelling copy that connects with them on an emotional level. We are trying to connect with other humans and not with algorithms, after all.
5. Continuous Learning
Industry trends, new technologies like AI, and consumer behaviours are constantly evolving in this fast-paced, digital landscape. I stay up-to-date so your messaging maintains a competitive edge.
“I enjoy reading Marc’s newsletters and blogs myself. He has added value to our client experience with Pulse. Between the meetings, well-designed presentations and unwavering professionalism, I am very impressed with Marc’s writing process. Thanks, Marc!”
Tara Wilson
Teacher, Studio Owner, Hip Hop Ambassador, PULSE Studios
Free education is only a click away.
From new AI tools, constantly evolving marketing insights, and best practices in communications and business writing, my newsletter delivers short and to-the-point industry knowledge to your inbox. Subscribers also get special rates on their next project with me. So, where’s the downside?!
