ABOUT
The right copy calls for the right writer.
MEET MARC GENEROSO
I have been a storyteller for over 20 years…
…but it hasn’t always been with words. My first passion was dance. I was a trail-blazing professional choreographer, teacher, and performer for the first 13 years. It wasn’t just the creativity in motion that resonated with me – it was the stories that sparked inspiration through dance. I wrote scripts that turned into short films, I converted complex ideas into a digestible language to help raise capital and support from stakeholders and investors, and I even created brochures, posters, and booklets for the theatre plays I directed.
This passion led me to the film and TV industry. For the next 7 years, I was an assistant director, an integral role for a team that project-managed multi-million-dollar productions. Coordinating film sets, navigating actors and crew members, and converging hundreds of personnel toward completing feature films and TV series were a grind, but the lessons and skill sets I gained through these experiences were worth it.
However, the deepest growth didn’t come from either of these vocations – but from time itself. The time forced on us during the initial phases of the pandemic prompted a shift in perspective. A perspective that focused on being more empathetic and present with others, and the desire to channel my unique determination, approach, and skill set to help others succeed.
To new beginnings…
I devoted 2023 to studying the craft of copywriting and supplemented this knowledge with self-initiated courses from HubSpot, earning certifications in digital marketing, content marketing, inbound marketing, email marketing, and SEO. I built my online portfolio from the ground up and am ready to help entrepreneurs, solopreneurs, and small and medium-sized companies achieve their business goals with writing, communications, and other marketing initiatives.
Let’s start a conversation and find the right messaging that will connect with your audience!
CORE VALUES
ACCOUNTABILITY
Collaborating with me means you have someone taking accountability for the writing to make a meaningful difference for your business. I succeed when you succeed.
RESULTS-ORIENTED
My projects and initiatives always have a goal to shoot for. I integrate the proper metrics and analytics to capture your desired results.
COLLABORATION & ADAPTABILITY
Along with my processes, I will adapt and integrate with your systems to create messaging that feels on-brand and collaborative.
“It’s not just words on a screen or page… it’s about finding the most economical messaging to present your business in its best light. The strategizing, brain power, trial and error – that’s my brand of copywriting.”