Greetings, readers!

When it’s time to shop around for a copywriter, it’s important to have a checklist in mind.  After all, hiring and collaborating with said copywriter is embarking on a new relationship.  And that relationship will come with expectations.  So, to guide you in the right direction, here is a checklist to help in the search for your ideal copywriter.

In our exponentially expanding online space, the battle for consumer attention rages on as ads, pop-ups, and deals populate your screens, all tugging at you to buy their product or service.  To mix your marketing messaging in this mayhem would be a disservice to your business.  Your business needs space. Your business needs breath. Your business needs the right words to connect with the right people to cultivate rewarding connections. Your business needs a copywriter.

Words without purpose and strategy are just empty text. But in the hands of the right copywriter, effective word design can compel new and existing customers to gravitate toward your business. Like bees to flowers (but with less pollen). Not all copywriters are created equal and finding the right one can be a challenging exercise.

Conveniently, here are —

10 Traits of the Copywriter of Your Dreams 

1. Exceptional Writing Skills

Kind of a no-brainer but this is an essential quality.  Do a little research.  Visit their website.  View their portfolio.  Do they demonstrate a mastery of grammar, syntax and vocabulary?  Their writing should flow smoothly and engage readers from the opening header to the closing call to action. If their work is not readily available, ask for samples that showcase a variety of styles, from persuasive sales copy to informative blog posts.

Oh… and don’t hesitate to ask for references from past clients.  They offer valuable insights into their professionalism, work ethic, and ability to meet deadlines.

2. Strategist that Understands Your Audience

Great copywriting stems from strategy.  Any writer tasked to present your business in its best light should apply the psychology of persuasion and apply their strong writing skills with your specific audience in mind.  Writing well and writing effectively is not always one and the same.

3. Creative + Original

Part of being effective entails the ability to craft creative messages that leave a lasting impression. They should be aware of the tired clichés and phrases out there and inject originality to articulate your company’s brand voice.

Curious to see if YOU have the right copywriting chops? Copywriting for Beginners: Mastering the Basics explores how to write copy yourself!

4. Adapt like Water

Whether it’s staying up-to-date with trends or making changes within a project, being adaptable to circumstance is an A++. They should be familiar with SEO practices, social media algorithms and other digital marketing strategies that amplify the reach of your content.

5. Relentless Research

Understanding your audience, strategizing, and adapting often means diving into unfamiliar territory. Proper research ensures accuracy and credibility in their writing.  It should be backed by reliable information and translated into digestible copy.

6. Collaborative is Second Nature

Effective copywriting is a collaborative process. Not only does your future copywriter need concise and clear communication to keep you in the know, but they must also be able to listen to your input and incorporate feedback constructively. The road to a successful relationship is a two-way street.

7. Attention to Detail

Meticulous attention to detail is crucial in copywriting. Typos, grammatical errors, and inconsistencies can undermine your brand’s credibility. Find a writer with a keen eye for spotting these issues to ensure the final product is polished and error-free.

8. Time Management

A reliable copywriter respects deadlines and manages their time accordingly, without compromising the quality of their work. The successful and reputable ones can multitask and prioritize efficiently.

9. Passion and Enthusiasm

Passion can tip the scales when it comes to exceptional copy. Good copywriters are passionate (hopefully about writing) – and bonus points if they are genuinely enthusiastic about your brand and/or industry.

Copy and content are two different animals. Learn how in this article, Copy, Explained!

10. Ethical and Professional

Finally, ethical and professional conduct is non-negotiable. Your chosen copywriter should uphold high standards of honesty and integrity in their work. Plagiarism and misrepresentation have no place in the copywriting world and a reputable copywriter should adhere to these principles.

Closing Remarks

Wherever you are in your search, I genuinely hope you find a copywriter whom you can generate amazing synergy with and that their passion for their work matches your passion for making your business successful.  Regardless, at least you found one option *ahem*

Thanks for reading and catch you on the next one!