Greetings, readers!

This is a quick one. LinkedIn is THE social media platform that connects millions of professionals for networking and job opportunities all over the world.  Whether you are an employee, business owner, or anything in between, having a profile is a staple in establishing yourself as a full-fledged professional in your industry.  But have you checked if your profile is optimized to maximize its exposure?  If you haven’t, here is your guide to present yourself in the best light and make the connection that could change your life. 

Creating your LinkedIn profile can feel tedious, especially if you tend to focus on other social media apps such as Instagram or FaceBook (like me).  But unlike these platforms, LinkedIn is all about business.  It acts as a multi-faceted tool with a constantly updating job board in the palm of your hand.  It’s an online space where you can simultaneously build your brand and develop a rolodex of contacts.  It allows you to research companies and their employees and help you tap into industry news.  And most importantly – Network! Network! Network!

Thanks for reading and catch you on the next one!