Client
Uber Eats is an online food ordering and delivery platform launched by Uber in 2014. The meals are delivered by couriers using various methods, including cars, scooters, bikes, or on foot. Uber Eats is operational in over 6,000 cities in 45 countries and counting.
Notable Skills Used
Copywriting, Project Management
Project & Objectives
Uber Eats wanted a summer-themed ad that would increase its mobile app sign ups, usage and awareness. The call-to-action was for readers to refer their friends and family to sign up to the Uber Eats app by the end of summer.
Reflection
For this mobile ad, I instinctually tied the idea of summer with food. And what is one of the most refreshing foods to combat a hot summer’s day? Ice cream!
When you think of Uber Eats, you do not necessarily think of ice cream delivery, so this ad reminds the reader that they can. With summer and ice cream in mind, I took this opportunity to announce Uber Eats’ ability to deliver any food, including ice cream.
“Stay cool, even when the ice cream truck is M.I.A.” ensures the reader that they can have ice cream whenever they want, wherever they want, any time.
Uber Eats’ Mobile Banner Ad – Creative Brief & Copy Deck
Results
This mobile banner ad is only a spec project specifically created for this website.
Discover more gems! Check out how my diverse writing abilities apply in other projects.
