Project & Objectives

Dave’s Creative Breakthroughs is a comprehensive coaching program that required an indoctrination of vast information while being captivating at the same time. The goal of this sales page is to convert its readers into interested candidates and guide them with the necessary selling points needed to apply.

Swipe to view Dave Winters’ [SPEC] Sales Page

Reflection

This project was an exercise in guiding the reader on an emotional journey. It was about tapping into their deep desires to overcome their creative blocks and empower them to achieve their artistic pursuits.

The page opens with the header, “Learn the singular most important shift that will unlock your mind and fully unleash your creativity and innovation,” boldfacing the solution to their pain points.

I focused on the reader, addressing some potential pain points they might be experiencing.

Before they get too low on themselves, I pick them up with hope, which leads to the introduction of Dave Winters.

We finally present Creative Breakthroughs, providing an overview of the coaching program and ending with Dave’s weekend retreat with the group in San Diego.

So far: appealing header with the solution ➡️ address the pain points ➡️ bring it back up with hope ➡️ introduce Dave ➡️ present Creative Breakthroughs.

Dave informed me that this coaching program is an expensive commitment, so simply ending here would not be enough to sell the reader.

I went further into the psyche of the reader and addressed who this program is for and not for. A big red banner that read, “If you’re looking for a sign, this is it,” catches their eye.

If the reader is not enticed at this point, I created time sensitivity by informing them that only 30 candidates are selected every year. Three testimonials offer social proof and confidence.

If they made it this far, they’ll discover a bonus from Dave: a one-year free access to Dave’s monthly yoga membership (if selected).

Dave’s Creative Breakthrough Sales Page had a lot of thought put into it, but the most important element of this copy was to catch the reader at different points of their buyer’s journey. Whether they were in the awareness, consideration, or decision phase, I wanted to guide the reader in an organic way, little by little, all the way to the finish line.